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The Complete How-To Guide for Using Social Media to Make a Positive Impact
Module 1: Our Story – An Impact-Driven Journey
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1
Welcome and Introduction
2
Our Story
3
Using Your 'Why' To Make An Impact
4
Overcoming Doubts & Imposter Syndrome
Module 2: Building a Strong Business Foundation
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1
Business Fundamentals
2
Finance Basics
Module 3: Social Media Basics – Setting the Stage for Growth
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1
Social Media Basics
2
Choosing the Right Social Platforms For You
3
Finding Your Content Niche & Defining Your Audience
4
The First 10,000 Followers: Growth Strategies That Work
5
Timelines
Module 4: Content Creation for Maximum Impact
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1
Creating High-Quality Content Without Breaking the Bank
2
What to Post & How to Stand Out
3
Getting Content Inspiration & Who Is Already Doing It Right?
4
Finding The Winning Formula
5
What To Do After You Find A Winning Formula
Module 5: How To Talk About Complex Issues So That People Listen
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1
Making Sustainability Sexy!
2
Simplifying Messages for Impact
3
Avoiding Greenwashing & Building Credibility
Module 6: Mastering Workflow + Being Productive
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1
How Hustle Culture is Hurting You
2
Avoiding Overwhelm & Making Wearing Many Hats Work For You
3
Organisational Tools to Help You Thrive
4
Adaptability: When Sh*t Hits the Fan
Module 7: Mental Health & Avoiding Burnout in the Sustainability Space
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1
The Emotional Toll of Climate Activism & Ethical Business
2
Dealing with Trolls, Criticism & Misinformation
3
Finding a Supportive Community To Stay Inspired
Module 8: Building A Community Not Just A Number
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1
Engaging Authentically: Answering DMs, Comments & Making People Feel Heard
2
Public Relations & Getting Featured in the Media
3
Speaking Engagements & Networking for Bigger Impact
Module 9: Monetisation & Making a Living
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1
Brand Partnerships for Content Creators
2
Influencer Marketing for Businesses
3
Other Ways To Monetise for Creators
Module 10: Growing Your Team
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1
Finding The Right People
2
Working With Your Partner or Family?
Module 11: Staying the Course
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1
Business Environmental Assessment
2
Embracing Uncertainty
3
Why Are You Doing This?
Understand how to utilise these platforms for your mission
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FAQ
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I don't work in the sustainability or social impact space. Is this course for me?
This course is valuable to anyone who is wanting to make an impact using social media. The lessons learned can be applied to any creator or business.
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How long does it take to complete the course?
We would recommend spreading this course out over a month or two to avoid information overload. There are over 6 hours of video and 10+ hours of action items and templates.
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How long will I have access to the course materials?
Forever! So you can come back to any lesson at anytime.
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Are there any updates or new content added over time?
Yes, we will be updating this frequently with any new information that could help you.
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Can I ask you any questions about my business directly?
Yes, once you have signed up to the course you will be able to contact us directly with any questions and we'd be happy to assist.
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I already have a decent following—will I still learn something new?
Absolutely. There's often a huge gap between having an audience and actually turning that into meaningful impact. This course isn't just about growing numbers—it's about converting your audience into action, securing high-value partnerships that align with your values, building multiple income streams so you can focus on your mission full-time, and creating systems that scale without burning out. We've seen so many projects plateau around 10k-50k followers because they hit a ceiling with their current approach.
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Can I buy this as a gift for someone else?
Yes! At checkout there is a box you can tick to make this a gift purchase.
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I don't have the money for this now. Can I pay for this at a later date?
Yes, at checkout you can use the Klarna option which allows you to pay for it ove time.
Be notified when the course goes live!
Learn more about us
Hi, we are Ben and Ciara, two filmmakers living in the UK who are passionate about sustainability and social impact. We believe that we need as many people as possible using their voice to highlight the solutions and innovations that are creating positive change for our planet and communities—that's why we made this course!
Feel free to reach out to us at anytime via our Instagram DMs @goinggreenmedia
